AI Workflow Boost for Food Media Production

This food media company produces recipes, videos, and photography for major brands. Each project required writers to draft recipes from scratch, editors to reformat copy to match each client's style guide, and art directors to manually curate reference images for shoots. A single recipe package took 6-8 hours of pre-production work. The team was maxed out at 12 recipes monthly, turning down lucrative contracts.

We built a three-stage AI pipeline: (1) Recipe generation that creates complete, tested-quality recipes from ingredient lists or concept briefs, matching nutritional parameters and dietary restrictions. (2) A style-transfer system that rewrites any draft in a client's specific brand voice, trained on their existing content library. (3) A visual reference generator that produces mood boards and plating concepts for photographer and stylist alignment. All outputs feed into the team's existing project management workflow.

Pre-production time dropped from 6-8 hours to under 2 hours per recipe. The team scaled from 12 to 25+ recipes monthly without adding headcount. Writers now focus on creative development and testing rather than first-draft grind. Art directors arrive at shoots with aligned visual direction, reducing on-set pivots.