Automated Proposals for a Landscaping Firm
A high-end landscaping firm spent hours assembling each proposal by hand in InDesign. We automated the whole thing — estimators fill out a form, and the system generates a branded, multi-page document.
Each proposal took a designer 3-4 hours to build in InDesign: importing photos, formatting tables, adjusting layouts. During peak season, the design team became a bottleneck, delaying quotes by days. They were losing deals to competitors who responded faster.
We built an automation pipeline using ExtendScript and data merge templates. Estimators enter project details into a simple form — materials, pricing, photos. The system generates a branded, multi-page proposal with proper layouts, pricing tables, and imagery. What took hours now takes under 3 minutes.
The firm sends out 60% more proposals during peak season without adding design staff. Quote turnaround went from 3 days to same-day. The design team now spends their time on renderings and creative work instead of document assembly.
What happened
- ·Proposal creation went from 3-4 hours to under 3 minutes
- ·60% more proposals sent during peak season
- ·Turnaround dropped from 3 days to same-day
- ·Design team freed up for creative work
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