Automated Social Content from Brand Guidelines
A DTC brand had a beautiful website but their social media looked completely different. We built a system that pulls design tokens from the site and generates on-brand social content automatically.
Freelance designers were creating social posts with outdated assets, wrong colors, and off-brand typography. Each platform needed different dimensions, so the same campaign required 5+ manual variations. The marketing team spent 6-8 hours a week just briefing and reviewing creative.
We built a system that extracts the website's design DNA — colors, fonts, spacing, image styles — and uses it to generate social content. Marketing inputs copy and picks images from an approved library. The system produces optimized layouts for every platform with proper dimensions and brand guidelines enforced automatically.
Content creation dropped from 4 hours to under 1 hour per campaign. The team launches campaigns 3x faster and no longer needs revision cycles for brand consistency. The website and social presence finally feel like the same company.
What happened
- ·Campaign creation: 4 hours → under 1 hour
- ·Campaigns launch 3x faster
- ·No more brand inconsistencies across platforms
- ·Design revision cycles eliminated
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